About
I am an experienced consultant and manager in technology-driven project delivery with strong business acumen and senior management experience. Specialist knowledge in emerging technology, including low-code software development, Artificial Intelligence, and Computer Vision.
With over 10 years experience across industry and consulting, I have helped some of the world's most influential organisations achieve excellence.
Basic Information
LinkedIn:
LOCATION:
Seoul, Korea
LANGUAGES:
English (Native), Korean (Intermediate)
Professional Skills
Leadership & Governance
- People Management
- Digital Transformation
- Risk Management
- Informaiton Security
- Privacy & Compliance
- Digital & Marketing Strategy
- Low-Code Software Development
- Machine Learning & AI
- Blockchain
- Marketing & Process Automation
- Cloud Computing
- B2C Marketing & Sales
- UX & Personalisation
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Marketing Automation
- Email Marketing
- A/B + Multivariance Testing
- Lead Generation
- Landing Page Optimisation
- Conversion Funnel Optimisation
- Data & Analytics
Platforms / Languages
- Mendix
- OutSystems
- Python
- HTML
- PHP
- Javascript
- Salesforce
- Raiser’s Edge
- ThankQ
- Google Analytics
- Google Optimize
- Lucky Orange
- SQL
- Tableau
- Google AdWords
- Bing
Work Experience
Sep 2022 - Present
Siemens Digital Industries Software (Mendix)
Principal Consultant
- Mendix is the fastest & easiest low-code platform used by businesses to develop mobile & web apps at scale.
Dec 2020 - Aug 2022
OutSystems
Technical Success Manager (TSM) - ANZ
- Provided premium coaching, consulting, and technical account management for Governments, Banks, Insurance, and more
- Responsible for technical management of 9 customers across Australia, Korea, Malaysia, and Indonesia, with over $8 million USD in recurring revenue
Mar 2019 - Jun 2020
Deloitte
Senior Consultant
- Leveraging AI technology to support digital transformation of Australia's largest companies within Deloitte's Digital Finance Technology team
Jan 2018 - Mar 2019
Mira Digital
Managing Director
- Founded Mira Digital, a BCorp digital agency with the mission of reducing NFP overheads, while supplying clients with premium digital outcomes.
- Worked with clients to create data-driven digital experiences.
- Built and maintained hosting infrastructure with top 1% speeds in Australia.
- Created proof-of-concept image identification platform using artificial intelligence for child protection by private entities and law enforcement.
- Built proof-of-concept lead identification system for telemarketing with machine learning technologies.
Nov 2016 - Nov 2018
Electronic Frontiers Australia
Board Member
- Executive governance position.
- Provided consultation to the 'Department of Prime Minister and Cabinet' and the 'Australian Human Rights Commission' on digital innovation and data legislation in Australia.
- Interviewed on Western Australian TV as expert on encryption and information security.
Mar 2018 - May 2018
Royal Children’s Hospital
Supporter Relations Manager
- Three-month contract role.
- Worked with senior management in creation of 'Supporter Relations' team.
- Managed four staff members with diverse portfolios:
- Direct & Digital Marketing
- Database Management & Analysis
- Admin & Transaction Processing
- Business Development Research
- Lead data hygiene and analysis project.
- Managed FY19 budgeting and forecasting.
- Provided process improvement recommendations for future implementation.
Jul 2017 - Jan 2018
Plan International Australia
Digital Lead
- Managed digital team and external suppliers.
- Reduced annual expendature by $500k while exceeding KPIs.
- Initiated and implemented A/B testing platform.
- Initiated website personalisation project.
- Integrated PayPal payment gateway with 8% increase in conversion rates.
- Implemented online receipting system for improved CX and reduced overhead.
- Initiated website re-development project.
- Implemented website heat-mapping and session analysis with Lucky Orange.
- Coordinated multi-channel fundraising and advocacy campaigns that consistently exceeded revenue targets.
Jun 2015 - Jul 2017
CARE Australia
Digital Insights Specialist
- Managed CARE's digital team through the peak giving season.
- Received promotion from Data & Insights Manager role.
- Won 'CARE International Innovation Award' for Disaster Response Depot project, which made ROI within three months of launch.
- Project lead for digital fundraising products.
- Designed website and email personalisation (CRM > MailChimp > WordPress).
- Coordinated multi-channel marketing campaigns.
- Created centralised code management repository for websites and bespoke development.
- Designed and built bespoke digital revenue tracking system.
- Implemented end-to-end tracking and optimisation for multiple high-traffic websites:
- Analytics
- Google Tag Manager
- A/B Testing
- Heat Mapping
- Session Recording
- UX design and optimisation.
- Initiated SEO project with 40% increase in search visibility
- Implemented Litmus for EDM testing and analytics.
- Increased website performance by 30% with AI technologies.
Data & Insights Manager
- Managed two full-time staff.
- Designed bespoke data segmenting system for email marketing.
- Developed integration system between MailChimp and Raiser's Edge CRM.
- Lead the Data & Insights team through significant marketing campaigns.
- Project lead for various reporting & CRM projects.
- Implemented dynamic task request system with estimated delivery dates and Asana integration.
- Successfully used Machine Learning to increase revenue and conversion rates while reducing expendature.
Dec 2013 - Jun 2015
YMCA Victoria
CRM Specialist
- Migrated CRM systems from eTapestry to CiviCRM.
- Increased CRM size from 7,000 to 100,000+ contacts by consolidating data sources.
- Supported multi-channel marketing campaigns.
- Built and maintained multiple B2C websites.
- Lead constituent profiling project.
- Project lead for .id Placemaker geo-demographic tool implementation.