About
Experienced leader at the intersection of AI and Low Code.
Select clients and employers: Samsung, LG, Hyundai, Tesla, Siemens, AMP, Malaysian Government, Australian Government, Defence Contractors, and more.
With over 10 years experience across industry and consulting, I have helped some of the world's most influential organisations achieve excellence.
Basic Information
LinkedIn:
LOCATION:
Netherlands (originally from Australia)
LANGUAGES:
English (Native), Korean (Intermediate)
Professional Skills
Leadership & Governance
- People Management
- Digital Transformation
- Risk Management
- Information Security
- Privacy & Compliance
- Digital & Marketing Strategy
- Low-Code Software Development
- Machine Learning & AI
- Generative AI
- Blockchain
- Marketing & Process Automation
- Cloud Computing
- B2C Marketing & Sales
- UX & Personalisation
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Marketing Automation
- Email Marketing
- A/B + Multivariance Testing
- Lead Generation
- Landing Page Optimisation
- Conversion Funnel Optimisation
- Data & Analytics
Platforms / Languages
- Mendix
- OutSystems
- Python
- HTML
- PHP
- Javascript
- Salesforce
- Raiser’s Edge
- ThankQ
- Google Analytics
- Google Optimize
- Lucky Orange
- SQL
- Tableau
- Google AdWords
- Bing
Work Experience
Mar 2025 - Present
Siemens (Mendix)
Product Manager (AI Assisted Development)
- Transforming legacy product to agentic AI
- Responsible for roadmap, public relations for AI, and engineering guidance
- Achieved ‘leader’ status in Gartner LCAP
- Ensured compliance with AI and data regulations
Jun 2023 - Mar 2025
Siemens (Mendix)
Senior Software Engineer (Generative AI)
- Transferred to grow R&D after implementing AI initiatives previously deemed unattainable.
- Achieved SOTA in question-answering AI through novel dataset creation.
- Optimized inference cost through model distillation and quantization
- Designed, advocated for, and shipped multiple products.
- Selected to lead Siemens + Mendix AI research group.
Sep 2022 - Jun 2023
Siemens (Mendix)
Principal Consultant
- Provided premium technical consulting to some of the world's most influential companies, including Samsung, LG, Hyundai / Kia Group, NEC.
- Services included: AI, Kubernetes, Cloud Computing, Security, Application Development, Scaling, Testing.
- Developed dedicated software to assist with consulting offerings (Load Tester, Project Analysis Tool).
Dec 2020 - Aug 2022
OutSystems
Technical Success Manager (TSM) - ANZ
- Provided premium coaching, consulting, and technical leadership for Governments, Banks, Insurance, and other high profile companies
- Responsible for technical management of 9 customers across Australia, Korea, Malaysia, and Indonesia, with over $8 million USD in recurring revenue
- Only consultant to achieve a 100% annual customer retention.
Mar 2019 - Jun 2020
Deloitte
Senior Consultant
- Provided consulting services to some of Australia’s largest and most respected companies, while supporting Deloitte’s work in the future of finance and emerging technologies.
- Worked with a diverse range of industries, including transportation, insurance, medical research, and higher education
- Lead for multiple ‘Art of the Possible’ initiatives to showcase the future of finance, work, and emerging technologies
- Lead for ‘Art of the Possible’ PoC presentations to C-Suite customers
- Designed cloud migration strategy for one of Australia’s largest Insurance companies.
Jan 2018 - Mar 2019
Mira Digital
Managing Director
- Founded Mira Digital, a BCorp digital agency with the mission of reducing NFP overheads, while supplying clients with premium digital outcomes.
- Worked with clients to create data-driven digital experiences.
- Built and maintained hosting infrastructure with top 1% speeds in Australia.
- Created proof-of-concept image identification platform using artificial intelligence for child protection by private entities and law enforcement.
- Built proof-of-concept lead identification system for telemarketing with machine learning technologies.
Nov 2016 - Nov 2018
Electronic Frontiers Australia
Board Member
- Executive governance position.
- Provided consultation to the 'Department of Prime Minister and Cabinet' and the 'Australian Human Rights Commission' on artificial intelligence and privacy / data legislation in Australia, including building a demonstration of “DeepFakes” years before they existed in the wild.
- Interviewed on Western Australian TV as expert on encryption and information security.