About

I am passionately against the concept of positive outcomes being "too hard", or the mantra of "we've always done it this way".

The digital climate in Australia is changing rapidly, with emerging technologies and global start-ups disrupting the status quo.

I am motivated by a desire to bring the latest innovations to Australian businesses while using best-practice change management methedologies to support successful outcomes for all stakeholders.

Basic Information
LinkedIn:
LOCATION:
Docklands, Victoria
LANGUAGES:
English (Native), Korean (Intermediate)
Professional Skills
Leadership & Governance
  • People Management
  • Digital Transformation
  • Risk Management
  • Informaiton Security
  • Privacy & Compliance
  • Digital & Marketing Strategy
Emerging Technologies
  • Machine Learning & AI
  • Blockchain
  • Marketing & Process Automation
  • Cloud Computing
Digital Marketing
  • B2C Marketing & Sales
  • UX & Personalisation
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Marketing Automation
  • Email Marketing
  • A/B + Multivariance Testing
  • Lead Generation
  • Landing Page Optimisation
  • Conversion Funnel Optimisation
  • Data & Analytics
Website CMS / Languages
  • WordPress
  • Drupal
  • SiteCore
  • HTML
  • PHP
  • Javascript
  • Bootstrap
  • Python
CRM & Reporting
  • Salesforce
  • Raiser’s Edge
  • ThankQ
  • Google Analytics
  • Google Optimize
  • Lucky Orange
  • SQL
  • Tableau
Digital Advertising
  • Google AdWords
  • Facebook
  • Twitter
  • LinkedIn
  • Bing
Work Experience

Jan 2018 - Present

Mira Digital
Managing Director
  • Founded Mira Digital, a BCorp digital agency with the mission of reducing NFP overheads, while supplying clients with premium digital outcomes.
  • Worked with clients to create data-driven digital experiences.
  • Built and maintained hosting infrastructure with top 1% speeds in Australia.
  • Created proof-of-concept image identification platform using artificial intelligence for child protection by private entities and law enforcement.
  • Built proof-of-concept lead identification system for telemarketing with machine learning technologies.

Nov 2016 - Present

Electronic Frontiers Australia
Board Member

  • Executive governance position.
  • Provided consultation to the 'Department of Prime Minister and Cabinet' and the 'Australian Human Rights Commission' on digital innovation and data legislation in Australia.
  • Interviewed on Western Australian TV as expert on encryption and information security.

Mar 2018 - May 2018

Royal Children’s Hospital
Supporter Relations Manager
  • Three-month contract role.
  • Worked with senior management in creation of 'Supporter Relations' team.
  • Managed four staff members with diverse portfolios:
    • Direct & Digital Marketing
    • Database Management & Analysis
    • Admin & Transaction Processing
    • Business Development Research
  • Lead data hygiene and analysis project.
  • Managed FY19 budgeting and forecasting.
  • Provided process improvement recommendations for future implementation.

Jul 2017 - Jan 2018

Plan International Australia
Digital Lead
  • Managed digital team and external suppliers.
  • Reduced annual expendature by $500k while exceeding KPIs.
  • Initiated and implemented A/B testing platform.
  • Initiated website personalisation project.
  • Integrated PayPal payment gateway with 8% increase in conversion rates.
  • Implemented online receipting system for improved CX and reduced overhead.
  • Initiated website re-development project.
  • Implemented website heat-mapping and session analysis with Lucky Orange.
  • Coordinated multi-channel fundraising and advocacy campaigns that consistently exceeded revenue targets.

Jun 2015 - Jul 2017

CARE Australia
Digital Insights Specialist
  • Managed CARE's digital team through the peak giving season.
  • Received promotion from Data & Insights Manager role.
  • Won 'CARE International Innovation Award' for Disaster Response Depot project, which made ROI within three months of launch.
  • Project lead for digital fundraising products.
  • Designed website and email personalisation (CRM > MailChimp > WordPress).
  • Coordinated multi-channel marketing campaigns.
  • Created centralised code management repository for websites and bespoke development.
  • Designed and built bespoke digital revenue tracking system.
  • Implemented end-to-end tracking and optimisation for multiple high-traffic websites:
    • Analytics
    • Google Tag Manager
    • A/B Testing
    • Heat Mapping
    • Session Recording
  • UX design and optimisation.
  • Initiated SEO project with 40% increase in search visibility
  • Implemented Litmus for EDM testing and analytics.
  • Increased website performance by 30% with AI technologies.
Data & Insights Manager
  • Managed two full-time staff.
  • Designed bespoke data segmenting system for email marketing.
  • Developed integration system between MailChimp and Raiser's Edge CRM.
  • Lead the Data & Insights team through significant marketing campaigns.
  • Project lead for various reporting & CRM projects.
  • Implemented dynamic task request system with estimated delivery dates and Asana integration.
  • Successfully used Machine Learning to increase revenue and conversion rates while reducing expendature.

Dec 2013 - Jun 2015

YMCA Victoria
CRM Specialist
  • Migrated CRM systems from eTapestry to CiviCRM.
  • Increased CRM size from 7,000 to 100,000+ contacts by consolidating data sources.
  • Supported multi-channel marketing campaigns.
  • Built and maintained multiple B2C websites.
  • Lead constituent profiling project.
  • Project lead for .id Placemaker geo-demographic tool implementation.